Our solution began with the development of a visual identity that embraced a clean, nature-inspired aesthetic. A harmonious color palette and organic design elements conveyed Astu Eco’s commitment to environmental sustainability. For packaging and marketing materials, we employed recycled and eco-friendly materials, aligning with the brand’s ethos and reinforcing its dedication to reducing environmental impact. The website and user interface design prioritized user-friendliness while seamlessly integrating educational content about eco-friendly practices. Interactive features highlighted Astu Eco’s sustainable initiatives, fostering a sense of community and shared responsibility. The website also served as a platform to showcase the brand’s eco-friendly products, emphasizing their quality and positive impact.