/SKINCARE Challenge
Karmic Beauty embarked on a mission to carve a distinctive niche in the beauty industry, desiring to position itself as India’s unique answer to the world’s beauty secrets. The challenge lay in seamlessly blending traditional Indian beauty wisdom with a global appeal, creating a narrative that resonates both locally and internationally.
Solution
In response, we strategically curated Karmic Beauty’s brand story, weaving a narrative that celebrates the rich tapestry of India’s beauty heritage while presenting it as a universal secret waiting to be discovered. By harmonizing traditional ingredients, time-tested rituals, and contemporary formulations, Karmic Beauty emerged as a brand that transcends borders, offering a global audience access to the time-honored beauty secrets of India. The result is a brand that not only carves its niche but also stands as a proud ambassador of India’s beauty legacy on the global stage, embodying the essence of timeless allure and holistic well-being.
Deliverables
- Visual Identity
- User Interface
- A+ Content
- Packaging Design
- Logo Design
