/ Beverage
Challenge
Build a premium beverage brand that adds a new indulgent offering for kids and adults alike. It had to be differentitated in the crowded beverage space. It had to focus on tasty flavours with nata coconut meat.
Solution
We launched this brand as a playful beverage connecting kids and parents, especially fathers. Inspired by childhood whimsy, we created a brand story with six vibrant characters, each representing a unique Papanata flavor. This storytelling turned Papanata into an engaging experience, offering a delightful escape into a world of flavors for families. By blending refreshing nata de coco with nature-inspired flavors, we differentiated Papanata in the crowded beverage market as a fun and wholesome choice.
Deliverables
- Brand Naming
- Brand Strategy
- Visual Identity
- Packaging Design
- Marketing Strategy
- Content Design
