/FMCG Challenge
The Gourmet Jar is an innovative food company making exotic jams. The brand needed to appeal to the foodies who like to experiment with new taster offerings. We wanted to create a revamp the look to a clean, modern look that appeals to the young and old alike.
Solution
The first milestone was to design a logo that signifies the brand name “The Gourmet Jar”. A unique logo that creates an impact on consumers mind. The logo is created to be an elegant jar with classy, opulent finishing yet organised to keep it very simple. We wanted a modern look for The Gourmet Jar and also wanted to highlight the jam concoctions. We used modern typography to create the labels and kept them transparent so that the jam itself is visible via the glass jar. Multiple flavor labels were created using the theme to showcase the different flavours highlighted via the jam colour itself.
Deliverables
- Visual Identity
- Packaging Design
- Marketing Material
- Product Packaging
- Box Design
- Logo Design
